Buying Long Domain Names? Is it worth it?

Posted by: Neil on Friday, February 5th, 2010

The long held wisdom is that domain names should be short and memorable. Of course, it is great when you’ll get a brief name that really works for your business but sometimes that’s tough. So why not go for a longer one?

The idea that domain names should be short isn’t as valid because it once was. There are a number of successful web sites that have long domain names like FreeCreditReport.com. This text will teach you when it’s okay to shop for an extended domain name and why you’d want to.

The Long and Wanting Domain Names
Long domain names are a smart method to travel when your Net site is solely going to come up with traffic from online advertising such as Google’s AdWords or natural search engine results. On the Internet individuals notice your web site by clicking on hyperlinks which have already got your Net website’s domain name typed in for them. Therefore if you’ve got an extended domain name it’s already there for your visitor and they do not have to recollect it.

As an example, suppose you own a Net Hosting Company and you focus on giving cheap net hosting. Why not call your web site CheapWebSiteHosting.com? It’s long but it communicates a ton to the customer and maybe even a lot of valuable is that it will communicate vital info to search engines about your site. How you ask?

Search engines use the words in your domain name united method of discovering what your internet web site is concerning and that they use that data to assist confirm where to rank you in the search results list. Therefore if you have got the words “low-cost web web site hosting” in your domain name then search engines can use that data to probably rank you on top of a domain name that doesn’t contain those words. Thus by naming your web site “CheapWebSiteHosting.com” you’ve got a plus over SmithWebSiteHosting.com when people search the phrase “low-cost internet website hosting.”

So, if your business is tightly centered on cheap hosting anyway you would possibly further use those words in your domain name if it means that search engines can match you better than those sites while not those keywords in their domain name.

Domain Names in Mass Media
What about non-internet marketing? Are long domain names okay for radio or tv? The answer is yes so long as it will be remembered. If you watch tv in the least I am positive you have seen ads for freecreditreport.com. That’s a pretty long domain name considering not too way back you needed to own a name like amazon.com or eBay.com to be viable. However at the same time as I am penning this the domain name freecreditreport.com came to mind instantly. Thats a fairly sensible domain name for a long one. In our sample state of affairs, I would say {that a} web site called cheapwebsitehosting.com will be remembered by individuals who are interested in saving money on hosting. The bottom line is to put together words in your domain name that flow naturally. “Low-cost Web Website Hosting” is natural English. But WebSiteHostingCheap.com would virtually certainly be a drawback within the mass media.

Therefore, should you choose a long domain name next time you buy a domain name? That can ultimately depend on whether or not you’ll get a brief version that you find suitable and the way necessary the slight edge in search engine results is price to you. However a minimum of you’ll be able to keep these factors in mind you purchase a site name. You simply might realize {that a} long domain name could be a reasonable method to travel for your business.

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